Shift Happens
What Do Demographic Shifts Mean for Grantmaker Policy and Practice?
SALON SESSION
Monday, October 10, 2:00 pm – 3:30 pm
Organized by Ted Russell, senior program officer, arts, The James Irvine Foundation.
In a world of changing ethnicities and age distributions, how must we as funders change and adapt? Baby boomers grow older, while many immigrant communities skew younger. How do we adjust to these demographic shifts and advance beyond old-school outreach and audience development? Are new goals and strategies required? Do we need different metrics to assess age- and community-specific projects and organizations? And are there resources already serving these communities that we might partner with?
- Shannon Doyne, “Mapping Our Neighborhoods, Mapping America,” The New York Times, July 19, 2011.
- “In California's Inland Regions, Culture Thrives Outside Mainstream,” Irvine Quarterly, Winter 2009.
- Jonathan Boehman and David Weigelt, Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, 2009.
- Aaron Smith, “Technology Trends Among People of Color,” PewInternet.
