Arts Marketing Research: How Performing Arts Audiences Use Traditional and Digital Media
Submitted by Monica on January 4, 2018
A new report from WolfBrown and Capacity Interactive examines the digital and print media consumption patterns of performing arts patrons, showing a large trend toward digital consumption. WolfBrown’s Alan Brown writes, “The study of almost 27,000 arts ticket buyers provides strong evidence of the transformed landscape of arts marketing and patron engagement.” The report also reveals information about generational differences in media consumption, preferences toward online ticket purchasing, and mobile device usage.