RESEARCH ON IMAGE AND MOTIVATION FOR CHARITABLE GIVING
Submitted by Tommer on June 15, 2009
In today’s economy, it’s increasingly difficult to elicit donations for charitable causes – but new research from Dr. Anat Bracha of the Eitan Berglas School of Economics at Tel Aviv University can provide fundraising organizations with a potent tool.
A powerful spur to giving, Dr. Bracha’s research demonstrates, is “image motivation,” the positive recognition a giver gets from other members of the community. Her study, published in American Economic Review, can help organizations understand how to elicit maximum donor response in today’s tough times.