PNC FINANCIAL LAUNCHES NEW ARTS FUND IN PHILADELPHIA
Submitted by Tommer on March 14, 2009
A new $5 million program of regional arts giving by PNC Foundation is to be announced today, doubling the foundation’s commitment to the visual and performing arts in the region.
PNC Foundation, the charitable arm of PNC Financial Services, plans to dispense grants of at least $25,000 in an effort to build and engage new audiences, support new programs, explore technology, and foster organizational innovation.
The initiative, dubbed Arts Alive, will unfold over five years.
“As a banker,” said Bill Mills, PNC’s regional president, “I look at the arts and the arts’ ability to drive economic activity. It can dwarf anything that goes on economically in the city.” Read More.