Ian David Moss

In this moment of upheaval, challenge, and resistance for our country, the phrase “speaking truth to power” has taken on a new urgency. Rarely asked amid the fervor pervading the corner offices and Twitter feeds of so many of our foundations and other civic institutions in recent months, however, is an important question: Where does our “truth” come from? How do we make judgments about truth in so subjective a field as arts and culture?

Spurred on by technological advances, the number of aspiring professional artists in the United States has reached unprecedented levels. The arts’ current system of philanthropic support is woefully underequipped to evaluate this explosion of content — but we believe that the solution to the crisis is sitting right in front of us. Philanthropic institutions, in their efforts to provide stewardship to a thriving arts community, have largely overlooked perhaps the single most valuable resource at their disposal: audience members.