“Experiential relationships in cyberspace are the next frontier for the arts community,” states John Killacky in his new post on ARTSBlog. The post explores the participatory nature of art today's media climate, and how arts organizations are “behind the curve” in opening programs to audience involvement.
Word of mouth has always been potent for box office, so it is essential that the arts marshal the power of online participatory media. However, this calls for a paradigm shift in thinking about what cultural participation means for audiences, live and viral.