Createquity Studies Arts Participation in Report
A new report from Createquity takes a deep look at the data on Arts Participation, and also trends in television usage, across segments of the US population at different income and education levels. “Why Don't They Come?” does in fact conclude that television is taking an increasingly dominant role in shaping our cultural lives, especially with the low-income and low-education population.
As TV becomes increasingly untethered from broadcast networks and big cable channels and increasingly experienced on laptops and handheld devices, the nonprofit arts sector would do well to let go of its historical marginalization of the small screen. For better or worse, television is a powerful cultural force, and ignoring it is no longer tenable in an era of increased attention to cultural equity and community relevance.