Six Ways Personalization Trends are Affecting Museums and Cultural Centers
Submitted by Steve on May 9, 2015
From Colleen Dilen at her blog Know Your Own Bone:
Personalization has been an increasing and unrelenting theme in much of the data collected regarding visitor-serving organizationsand it is begging for more attention in the world of cultural centers. Typically, conversations about personalization within these institutions are interpreted as a need for crowd-sourced exhibits/programs or more creative, online initiatives. And those can be excellent ways to actively incorporate personalization into an engagement strategy! What’s decidedly NOT excellent is assuming that personalization doesn’t affect nearly everything in regard to operations and engagement these days.
This goes way beyond new exhibit development and social media stunts.
Personalization is one of the most important trends for brand evolution today and is predicted to continue to emerge as a hard-hitting trend. And, if you haven’t heard, 2015 is the year of personalization. Personalization has been sited – alongside transparency – as an increasingly required brand attribute and a prime example of how the Internet has changed the world in which we live.