Participation / audience development

As a company built on creative expression, Hallmark Cards has maintained a longstanding commitment to supporting the arts. Hallmark's charitable contributions come from the profits of Hallmark Cards, Inc., and from the Hallmark Corporate Foundation, an endowed foundation funded solely by Hallmark Cards. During the year 2000, arts and culture philanthropy totaled $2,173,897 or 23 percent of the company's overall charitable program.

A New Framework for Building Participation in the Arts
Kevin F. McCarthy and Kimberly Jinnett, RAND, 2001,
112 pages, 310-451-7002, order@rand.org.

Another research report lands on your desk. Do you make time to read it, or does it add to a growing pile of things-to-read-someday?

This article is based on a presentation to a gathering of grantees held in the fall 2000 and aimed at building arts participation. The meeting was sponsored by the Wallace-Reader's Digest Fund and the Walter and Elise Haas Fund.

Cultural Policy Research was the topic of two breakfast roundtables at GIA's 2000 conference in Minneapolis. A combination of scheduled presenters and other participants gave brief summaries of current research underway. The cumulative impact of hearing about so many projects at the same time inspired Reader editors to want to share the reports with our readers. This overview does not pretend to be exhaustive, but rather is a snapshot based on roundtable participation and the ability of the following report contributors to respond quickly to our invitation. We extend many thanks to them.

October 18-20, 2000, Pittsburgh, Pennsylvania, co-sponsored by the Wallace-Reader's Digest Fund and Heinz Endowments.
November 13-15, 2000, San Francisco, California, co-sponsored by the Wallace-Reader's Digest Fund and Walter and Elise Haas Fund.

The following paper was written in conjunction with two meetings sponsored by the Wallace-Reader's Digest Fund and co-sponsored by the Heinz Endowments and the Walter and Elise Haas Fund.

March 2000, 29 pages, executive summary; 126 pages, narrative report. ArtsMarket. Copies are available from Walter and Elise Haas Fund, One Lombard Street, Suite 305, San Francisco, California 94111, (415) 398-4474.

June 2000, 89 pages, The Arts Marketing Center of the Arts & Business Council of Chicago.

Executive Summary and Report
Based on interviews by Morrie Warshawski and Dinah Zeiger
Contributors to preparation and editing: Sonja K. Foss, Krista Lewis, Glynis Jones, Daniel Buehler, and Daisy Whitney

1999, 54 pages; Western States Arts Federation (WESTAF), Denver, Colorado, 303-629-1166.

November 1999, 48 pages; John S. and James L. Knight Foundation, Miami, Florida.

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