In a recent article in Nonprofit Quarterly, Clara Miller, president of The F.B. Heron Foundation, describes the "reinvention" of Heron's change in business model:
Reinvention has involved three basic guiding principles. First, we must go beyond marginal and auxiliary philanthropy (the traditional and appropriate model for charity) to engage actively with the whole economy, positioning ourselves to be fully engaged for mission both inside the foundation and outside in the economy. Second, we must develop and adopt practices that allow us and our allies to have broader influence, always looking to fulfill our mission beyond our own walls.
