Five Ways Museums Are Reaching Digital Audiences
Submitted by Steve on August 15, 2011
From Zoe Fox at Mashable:
New platforms are allowing museums to break free of the confines of the academic ivory tower and engage with their communities like never before.
Ian Padgham, former social media guru of the San Francisco Museum of Modern Art says museums started flocking to social media in 2009. Museums initially used social media just to advertise events and exhibits, but quickly jumped into a world of interactive education and user generated content.
From interactive SCVNGR challenges to crowdsourcing information about works of art, more museums are becoming digital savvy destinations. Here’s a look at some innovative campaigns.