Influence of Digital and Social Media in the Arts
Submitted by Steve on September 2, 2011
Mary Trudel continues to explore the subject of social media in the arts with a blog post on AFTA's National Arts Marketing Project website:
Though there are of course best practices where digital and social media are concerned, we’re careful not to dispense too much advice until we know an organization well, since there are no one-size-fits-all answers. What we do typically say, though, is that it’s not about the tools. Yes, digital and social media have unique attributes and should change the way you interact (emphasis on interact) with your audiences. But, like any communications channel, they are most effective when integrated into a holistic strategy and policy.
And, while on the subject, you might check out a useful new resource recommended by The Nonprofit Quarterly called Ten Tactics for Engaging the Public.
Note: Mary Trudel, along with her colleague Rory MacPherson, will be presenting a session at the 2011 GIA Conference in San Francisco next month. The session is How Strong is Your Social Net? A National Review of Arts Organizations’ Digital Communications Practices and Perceptions.