"Intrinsic Impact" Study Published, Extended Into Book

Theatre Bay Area has published Counting New Beans: Intrinsic Impact and the Value of Art, a book that builds from “Measuring the Intrinsic Impact of Live Theatre,” the final report of a two-year national research study, prepared by research firm WolfBrown. Interviews with 20 prominent artistic directors, as well as essays by Diane Ragsdale, Arlene Goldbard, Rebecca Novick and others, are all available in the book.

Beginning March 12, Theatre Bay Area project manager Clayton Lord and researcher Alan Brown will take the book on tour. With stops in Chicago, Minneapolis already completed, the tour continues in Boston on March 20, New York on March 21, Washington, D.C. (March 22), Philadelphia (March 23), Los Angeles (March 27), and finally San Francisco (March 30).