Becoming a Networked Nonprofit
Submitted by Steve on September 4, 2012
From Beth Kanter, writing for Stanford Social Innovation Review:
The environment in which nonprofits are doing their social change work has changed dramatically over the past five years. It’s more complex, online networks are central to our lives and work, and stakeholders want more involvement. Seeing tangible results from your organization’s social change efforts now requires two things to be successful: leading with a network mindset, and using measurement and learning to continuously improve.
It is just not about using the tools—having a Facebook brand presence or tweeting as the CEO of your organization—it is a total redesign of your organization.