Arts Groups Add Extras to Build Audiences
From Karen D'Souza at the San Jose Mercury News:
“Our industry is facing a severe sustainability crisis,” says Kathryn Jones, CEO of VirtualArtsTV, which has developed a performance art app. “If speaking to today's audiences via the technology they are already using will help to build more demand for the performing arts then I think we are doing the industry a terrible disservice by refusing to try.”
Some of these projects spark controversy but this much is clear: a revolution in the way we think about art is underway. The old rules are falling away in favor of fresh new approaches that aim to demystify the arts.