Business Model: The Next Frontier

Business is obsessed with innovation, with change, with finding the Next Big Thing. Most of the books I listed above are about encouraging creative disruption in your organization, trying new business models to sell your products. Theatre? Not so much. I suspect one might argue that theatre people are too busy being innovative to take time to write about it. Fair enough. I don’t see much evidence of that, but then I live in North Carolina, and so unless somebody takes the time to write about it, I’m not going to know.

Maybe the whole theatre world changed while I was grading end-of-semester papers. And, of course, the lack of interest in documenting work, indeed the absolute hoarding of new approaches, is part of the problem theatre faces. Still, innovation as it appears in a work of art is not my focus in this post. It’s not that I don’t care about innovative approaches to telling a story on stage, it’s that I don’t think that’s where the action is going to be in the 21st century.