Inspiring the Creative Economy: How Cities Increase Economic Activity Through Innovation and The Arts
From Craig Watson, director of the California Arts Council, writing for Western City:
“Those are big numbers,” says Kish Rajan, director of the Governor’s Office of Business and Economic Development (GO-Biz). They include more than the obvious arts jobs. Rajan explains, “The creative economy encompasses literally creative activities like art, film and entertainment. And from another perspective, it can include the software, innovation and technology industries that thrive here.”
California’s $100 billion tourism industry also benefits from the creative economy’s appeal. “People are attracted to the creativity and innovation that California is all about,” says Rajan.