Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors
Submitted by Steve on April 22, 2015
The Nonprofit Tech for Good website has gathered up some research on Generation X:
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids, but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a big mistake. As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why.