Theater

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

This time it was the catastrophic devastation in the Gulf States. Last time it was the 9/11 attack. Before that were the floods in North Dakota, the earthquakes in San Francisco and Seattle, and Hurricane Hugo in South Carolina, and then

Each time disaster strikes — whether natural or man made — communities face inestimable emotional and economic suffering. When artists, arts organizations, and cultural institutions are affected by these disasters, the confusion and bewilderment about what to do and how to help extends very directly to us as arts grantmakers.

When I mentioned to an arts funder that I was reading a book called Integrating Mission and Strategy for Nonprofit Organizations she sighed and said we needed to stop using words like strategy. I asked why and she said, "Funders got arts organizations to start using these business words years ago, but nothing has changed. They are not in better shape." The author of the book, James A. Phills, Jr., might suggest the problem was not so much the concept of strategy, but rather a general misunderstanding and misuse of the word itself.

Can you explain, in simple terms, how you or someone you know is changed by listening to music, watching a dance performance, looking at an artwork, or writing in a journal? I’d be hard pressed to manage a coherent response.

It’s not easy to talk about how art transforms or how we are different because of it. Many who work in the arts, including those of us who do so because of our belief in the transformative power of art, lack a vernacular for communicating its impacts.

Under Marian Godfrey's direction, GIA held a pre-conference immediately before its 2005 conference called "New Directions in Cultural Policy Research." As part of that meeting, four well-respected individuals were asked to assess the impact and importance of research in the arts. They were asked to specify the big ideas currently in play and to speculate about the future of those ideas. Predictably perhaps, the four argued for the importance of research to the cultural sector. More surprisingly, they agreed that the platform for cultural research needs serious re-planking.

2005, $16.95. New York: Theatre Communications Group, 212-609-5900.

As a coach and a longtime journalist, I know that the most powerful question is: "What did you learn?" You'll get an answer every time that is real, and relevant.

Civic Dialogue, Arts & Culture
Findings from Animating Democracy
Pam Korza, Barbara Schaffer Bacon, and Andrea Assaf
2005, 312 pages, $24. Americans for the Arts, Washington DC, ISBN-13: 978-1-879903-33-3 (alk. paper)
Available online from Americans for the Arts

Cultural Perspectives in Civic Dialogue
Case Studies from Animating Democracy
Pam Korza and Barbara Schaffer Bacon

October 2005, 200 pages, $19.95. New Village Press, Oakland, CA, 510-420-1361, www.newvillagepress.net

A Beginner's Guide to Community-based Arts is a wonderfully designed and accessible training guidebook for teachers, artists, and activists wanting to use art as a vehicle for social change. Lead writer Mat Schwarzman and cartoonist Keith Knight create graphic profiles of ten exemplary practitioners followed by activities, exercises, discussion questions, and resources on how to connect with and develop art emanating out of a particular community.

2005, 67 pages. Brennan Center for Justice at the NYU School of Law, 161 Avenue of the Americas, 12th floor, New York, NY 10003, 212-992-8847, www.fepproject.org

Download PDF: www.fepproject.org/policyreports/WillFairUseSurvive.pdf

2005, 320 pages. Theatre Communications Group, New York, NY, 10018, Theatre Communications Group