New Genres / New Media

A few years ago, Laura Penn, managing director of Intiman Theatre in Seattle, met me for coffee at the Saint Francis Hotel. I was between sessions of the Independent Sector's (IS) national conference in San Francisco. Laura had never heard of IS and was curious about it. The Independent Sector is a coalition of corporations, foundations, and private voluntary organizations that works to strengthen nonprofit organizations and is committed to advancing the common good in the U.S.

We live in a world of "widespread hostility toward the United States and its policies."1 This antipathy is not limited to the countries and peoples that are directly affected by the U.S. "war on terror" and its attendant pol-icies, but includes many of our former allies and fellow democracies. A friend who just returned from a year in Spain reports that she spent a significant amount of time and energy convincing people she met there that the U.S.

Artists and arts institutions rely on the free flow of information to create and distribute their work. The converging digital environment presents many new options for the delivery of specialized information to targeted audiences, and the cultural community is becoming increasingly sophisticated in deploying these tools. However, the United States is only sixteenth in the world in broadband Internet penetration, and the growing digital divide presents a challenge to the vision of ubiquitous access to high-quality images, sound, and text.

Years ago, after reading a case statement from one of my earliest experiences with fundraising, my husband, who is in the wine business, told me the three "s's" of salesmanship. He said that a salesman should have

Something to say
Say it, and
Stop.

He made it sound fairly easy and apparently it works if you are approaching a reluctant wine buyer who should prefer the rare Aglianico you're offering to an ordinary Chianti from your competitor. Sales have been good and my husband has a thriving company.

This time it was the catastrophic devastation in the Gulf States. Last time it was the 9/11 attack. Before that were the floods in North Dakota, the earthquakes in San Francisco and Seattle, and Hurricane Hugo in South Carolina, and then

Each time disaster strikes — whether natural or man made — communities face inestimable emotional and economic suffering. When artists, arts organizations, and cultural institutions are affected by these disasters, the confusion and bewilderment about what to do and how to help extends very directly to us as arts grantmakers.

When I mentioned to an arts funder that I was reading a book called Integrating Mission and Strategy for Nonprofit Organizations she sighed and said we needed to stop using words like strategy. I asked why and she said, "Funders got arts organizations to start using these business words years ago, but nothing has changed. They are not in better shape." The author of the book, James A. Phills, Jr., might suggest the problem was not so much the concept of strategy, but rather a general misunderstanding and misuse of the word itself.

Can you explain, in simple terms, how you or someone you know is changed by listening to music, watching a dance performance, looking at an artwork, or writing in a journal? I’d be hard pressed to manage a coherent response.

It’s not easy to talk about how art transforms or how we are different because of it. Many who work in the arts, including those of us who do so because of our belief in the transformative power of art, lack a vernacular for communicating its impacts.

Under Marian Godfrey's direction, GIA held a pre-conference immediately before its 2005 conference called "New Directions in Cultural Policy Research." As part of that meeting, four well-respected individuals were asked to assess the impact and importance of research in the arts. They were asked to specify the big ideas currently in play and to speculate about the future of those ideas. Predictably perhaps, the four argued for the importance of research to the cultural sector. More surprisingly, they agreed that the platform for cultural research needs serious re-planking.

2005, 32 pages. The Boston Foundation, Boston, MA, 02116

This study reports on the impact and roles of arts service organizations (ASOs) in the Boston area and nationwide. Considered "the unacknowledged gems of the cultural ecosystem," ASO services help other nonprofits to achieve certain economies of scale and to function as if they were larger operations. At the same time, many ASOs themselves do not have the budgets or staff capacities to make a real impact. The study outlines a strategy for supporting this segment of the cultural sector.

2005, 32 pages. Cultural Initiatives Silicon Valley , 1153 Lincoln Avenue, Suite I, San Jose